Globally, we create a massive amount of waste. 8 million metric tons of plastic waste enters our oceans each year, and even more ends up in landfills. If we don’t change course, the World Economic Forum predicts the amount of global plastic pollution in the oceans will double by 2040. Our marine life can’t take much more of this hazardous situation, and neither can our planet.
But plastic isn’t the problem. It’s not straws, water bottles, or even plastic bags at the grocery store. The problem is that many types of plastics are thrown away instead of being fully recycled. Common types of plastic, like the PETE (polyethylene terephthalate) found in beverage bottles or the HDPE (high-density polyethylene) used for milk jugs, are more likely to get recycled. But others, like PP (polypropylene – commonly found in tupperware and diapers), often become litter or garbage.
Plastic doesn’t need to be single-use, but when recyclable plastics are thrown away, we end up with more plastic production and more new plastic. What we really need is smart, affordable alternatives for the plastics industry.
It sounds ambitious, but it’s being done today, and can be done at global scale. Braven’s patented pyrolysis process allows petrochemical companies, municipalities, and CPG companies to recycle their plastics and produce products for reuse, creating an environmentally friendly supply chain that benefits the business, the consumer, and the planet. Our circular plastic value chain encourages local recycling and positions processing sites close to the customer base and source of waste plastics. This helps businesses become less wasteful and more eco-friendly by reducing the need for long-distance waste transportation and lessening their carbon footprint.
Companies don’t have to eliminate plastic from their businesses and packaging if they recycle and reuse instead of creating raw. We help them create green jobs and recycle their own waste, disrupting the pollution industry with a more sustainable approach to plastic.